One of my favorite ad based tricks with Facebook has been using their remarketing lists in conjunction with sales. By simply adding Facebook’s tracking pixel on your website, it will keep track of Facebook users that visit your site over X amount of days, even if they haven’t liked your page. Then when you create […]
Display Ads
Although they tend to be some of the worst performing of digital ads. Combined with remarketing lists they can offer great way to increase mindshare. In this set, after testing the first round of display ads, we took elements from the best performing ads and applied them to this refresh. We brightened the Call-To-Action, chose […]