When I stepped into the Marketing Manager role at LandCentral there were several points in the email marketing areas I knew I could improve quickly. My first move was to improve the engagement of the current email list. Initially, it was hovering around 8%. Some of the lowest hanging fruit are the people who are […]
Automating The Customer Journey
Marketing automation is one of the hottest areas of the digital marketing world, and for good reason. A marketing automation system in the hands of a skilled marketer can be an extremely powerful tool. Allowing them to create individual profiles of their customers and use automated, personal, timely, targeted messages to help move prospects through the […]