When I stepped into the Marketing Manager role at LandCentral there were several points in the email marketing areas I knew I could improve quickly. My first move was to improve the engagement of the current email list. Initially, it was hovering around 8%. Some of the lowest hanging fruit are the people who are […]
Facebook Remarketing
One of my favorite ad based tricks with Facebook has been using their remarketing lists in conjunction with sales. By simply adding Facebook’s tracking pixel on your website, it will keep track of Facebook users that visit your site over X amount of days, even if they haven’t liked your page. Then when you create […]
Automating The Customer Journey
Marketing automation is one of the hottest areas of the digital marketing world, and for good reason. A marketing automation system in the hands of a skilled marketer can be an extremely powerful tool. Allowing them to create individual profiles of their customers and use automated, personal, timely, targeted messages to help move prospects through the […]
Display Ads
Although they tend to be some of the worst performing of digital ads. Combined with remarketing lists they can offer great way to increase mindshare. In this set, after testing the first round of display ads, we took elements from the best performing ads and applied them to this refresh. We brightened the Call-To-Action, chose […]
Keyword Volume and Difficulty
When embarking on a new SEO campaign, one of the best places to start is by figuring out what keywords you are going to target. Rather than just picking a keyword and going for it, you want to take a look at both keyword volume and difficulty. In this case, “cheap land for sale,” was […]
Coming Back From A Manual Action
Some call it the kiss of death in SEO. A “Manual Action” by Google is them saying that something you have done has explicitly violated their terms. This was presented to be on day one. Sitting, waiting for me in Webmaster Tools even though the company had hired and SEO company. Getting rid of a […]